Important Social Media Metrics to Know
At this point your business should be using at least one – and hopefully multiple – social networks. The Pew Research Center released a report that looked at the year in social. Here are some key...
View ArticleA Lesson in Competitive Branding
Every now and then we see an ad, video or photo and think damn, that’s some good marketing. Seeing something fantastic from a brand or company is inspiring, and last week was no different. We came...
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2014 Super Bowl Ad Roundup: The Winners and Losers
Well the football game was a bit of a let down. But what about the other game, the #BrandBowl, #AdBowl or whatever other hashtags people were using on Twitter? Social consensus is, it was a bit of a...
View Article‘Lean In’ Stock Photos Show Powerful Images Of Women
This week Getty images launched a “Lean In” collection of stock photos, in partnership with LeanIn.org, a women’s empowerment nonprofit founded by Facebook’s Sheryl Sandberg. According to Getty, the...
View ArticleTop Tips for Website Design: Page Speed
When thinking about website design, a Long Island web design company will keep page speed at the forefront of the design process. You want visitors to your website to stay there, and if it doesn’t...
View ArticleFacebook Purchases ‘WhatsApp’ Messaging App for $19B
Facebook has once again snapped up a smartphone app to add to its growing collection. And this time it purchased WhatsApp to the tune of $19 billion. A mobile messaging app created by Jan Koum and...
View ArticleLessons From Ellen’s Twitter-Breaking Oscar Tweet
During every major television event, brands hope to take the coveted win in social media. We saw it during last year’s Super Bowl when Oreo tweeted its timely “You can still dunk in the dark” image...
View ArticleHow to Jumpstart Your Blog
How’s your blog? Have you updated it recently? No? We won’t judge you. We’ve all been there. You got wrapped up in work and suddenly it’s been a month or two (or more) since your last blog post. The...
View ArticleA Critical Step in Social Marketing You Don’t Know About
In the marketing scheme of things, social media is still pretty new, and many businesses are catching up to the logistics of it all. At this point, most (if not all) networks require someone with a...
View ArticleGood Customer Service Can Save a Tough Situation, Even on Twitter
We’ve written before about how important it is to keep track of customer service on social media. Especially Twitter – Social Media Examiner reported that over half of customer service questions are...
View ArticleNow Twitter Looks More Like Facebook
Last week Twitter unveiled a new profile design. As of this week some users had new profiles, while others still had the old design. Not surprisingly, however, new Twitter looks a lot like Facebook...
View ArticleNew Social Media Research
If you’re marketing a business in 2014, you’ve simply got to have a presence on social media. Social media changes so fast and often, it’s always important to keep tabs on the latest research. Social...
View ArticleWhat’s More Important Than Lead Generation?
Digital and mobile marketing have opened up seemingly boundless possibilities for lead generation. Emails, display ads, landing pages and especially social media (a great step-by-step plan to creating...
View ArticleKnow Thy Brand
This week, the NYPD made headlines for all the wrong reasons. On Tuesday it tweeted out a call for photos of people along with police officers, using the hashtag #myNYPD. The photos could be featured...
View ArticleAuthenticity Wins Social Engagement
Brafton has reported that Instagram beats out the other social networks in terms of engagement. Though it is primarily used for B2C businesses, the lessons from its engagement can be applied to B2B...
View ArticleGoogle Rolls Out Panda Update: Content Still Paramount
This week Google announced that it was rolling out a new Panda 4.0 update, an important announcement for those in marketing and SEO, because Google hasn’t announced an update to Panda in a while...
View ArticleHow to Not Get Hacked
Last month, police in North America and Europe arrested over 100 people involved in a global hacking scam (reported on Yahoo). In light of this event, we think it’s pertinent to remind you how not to...
View ArticleThink About Ad Context
You put a lot of money, creativity, thought and time into your marketing campaigns. But all that could be derailed if people see your ad in the wrong place at the wrong time. Pictured at left is an...
View ArticleTop Tips for Web Design: Website Testing
When a digital marketing agency designs and implements your website, an important — but not always fun — part of the process is testing. Testing is a critical step in website design. If you don’t show...
View ArticleThe Era of Lists
Do a quick scan of Facebook or some other social media outlet, and you’re bound to notice at least a handful of people have shared a list of some kind. Top [number] of [something. Often nostalgic or...
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