Email is Having a Moment
Email newsletters are majorly growing in popularity, says a recent report by the New York Times. “Newsletters are clicking because readers have grown tired of the endless stream of information on the...
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Tripping the Light Fantastic
This photo could be Donna and her husband Frank on the ballroom floor. Now that they have taken ballroom dancing lessons, can “Dancing With the Stars” be far behind?
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Conched Out
On his recent trip to the island of Turks & Caicos, Fred did a little conch diving and came back with this beauty.
View ArticleA Critical Step in Social Marketing
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is...
View ArticleReevaluate Your Social Strategy
By now you have most likely – or hopefully, anyway – been implementing a social media campaign for at least a year or so. But just like any good marketing campaign, your social strategy needs to be...
View ArticleWhen Logos Go Wrong
Everyone can probably think of an example of when a brand revised its logo and the results were… less than stellar. Fortune Magazine reported recently on Airbnb’s new logo, which some have compared “to...
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Talkin’ Beer at Google
Sarah Annese visited Google with her husband Giancarlo to speak about their recently published book, “Beer Lover’s New York,” as part of the Talks at Google series.
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A Good Ole’ Time!
What could be better than a night of country music in Manhattan? Fred had a good ole’ time at the recent Luke Bryan concert at MSG. Yeehah!
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Are Brochures Relevant?
Are brochures relevant? It’s a valid question. And we understand why your gut response might be no. Some businesses might not require brochures. For instance, if your website contains all the...
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Handling a Social Media Mistake
We’d all love it if social media were a positive place, where cat videos, news, and brand marketing could peacefully coexist. Unfortunately, that’s not the case. Equally unfortunate is the fact that if...
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Stopping to smell the roses.
Well, not quite. Bill just recently returned from a 4 day cycling tour through the Loire Valley in France, visting vineyards and century old villages. And, yes he came back sober.
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Fun In The Sun
Fred just returned from a family reunion at Club Med in Port St. Lucie, FL. Sun, water and lots of fun. He says he now needs a vacation to relax.
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Budweiser Tugs at Heartstrings, Goes Too Far?
We’ve all heard about ad campaigns that go too far – and we think Budweiser’s latest anti-drinking and driving spot in that category. The spot (watch it on AdAge here) focuses on a man coming home...
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Offbeat Marketing
In a world where marketers are constantly trying to get whatever advertising space possible, it can be very hard to get noticed. So, a number of companies have tried techniques that can be described...
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Taco Bell App Stunt: What Do You Think?
There have been a number of companies that have taken…interesting approaches to social media. Some of them have had great results… others, not so much. A recent decision by Taco Bell may just fall into...
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Don’t Forget the Essentials
Years ago, TV was the powerhouse of advertising – now it has taken a backseat to the internet, says Entrepreneur. And who knows what could come next after that? Technology is a beautiful thing; it’s...
View ArticleTop 5 Myths: Hiring an Agency vs. In-House Marketing
Within many companies, there is constant debate over whether or not it is necessary to hire an ad agency for marketing work that can possibly be done in-house. We have had experience ourselves with...
View ArticleHow to Find the Right Influencers for Your Beauty Brand
With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the...
View ArticleWhat is the Right Balance of Print and Digital for Manufacturing Companies?
How much time, money and effort should be allocated to digital advertising and to print advertising? This can be a tough question for manufacturers to answer. Let’s take a closer look at each marketing...
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