More Sales Leads: Optimize Your Company’s Videos for Google’s Index
With Google indexing videos in its search results as often as it indexes new blog posts, it’s important to ensure that your company’s videos are “SEO’d” for maximum visibility when users search...
View ArticleUsing Google+ is Important for SEO.
Are you familiar with Google+? You’ve probably heard people talk about it, maybe you’ve heard all the criticism about it, and decided you didn’t need to take a look at it for your business. Well,...
View ArticleGoodbye Point and Shoot Cameras?
This weekend I attended a wedding of the son of a good friend of ours. It was a beautiful wedding held on the grounds of the bride’s father’s home in Solebury, PA. If you’ve never been to Solebury,...
View ArticleGoogle+: Getting Started
Google+, one of the newer players in the social media sphere, is fast becoming one of the most important networks to have a presence on. The number of active users well exceeded 300 million in 2013,...
View ArticleGoogle+: The Basics
Now that you’ve set up your Google+ page, it’s time to start using this social network to your advantage. Your end goals for Google+, as in all social networks, is to grow your brand following, engage...
View ArticleGoogle+: Getting Advanced
Once you’ve gotten started and are familiar with Google+, you can then explore the more advanced features of the tool to gain greater brand exposure and increase your SEO. Hangouts Google Hangouts are...
View ArticleThe Marketing Company, the Meeting Ground
The future of marketing. It’s a crazy, mind blowing concept to think about, because we really can’t say what it is. Twenty years ago, who could have imagined that we would use social networks like...
View ArticleReport: Early Twitter Investors Show More Interest in Tech Start-Ups
Turns out, Twitter’s value and extreme success have not only benefitted the company itself and its investors, but have created a trickle down effect to other tech start-ups. A Reuters report featured...
View ArticleWith Google Hummingbird, Content is Still King
First Panda and Penguin, now Hummingbird. It’s the moniker for Google’s newest algorithm – the largest change it has undergone in 10 years. Hummingbird is unlike Google’s previous iterations, Penguin...
View ArticleOreo Cookie Balls Holiday Commercial: Why It’s a Success
Have you seen the Oreo Cookie holiday commercial? It’s here, for your viewing pleasure. We at CGT have watched it, shared it and joked about it. And here’s what makes it a success: It doesn’t take...
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Google Testing +Post Display Ads
It was only a manner of time that Google would introduce ads into its Google+ social network. Which is what happened this week, announced on Google+ by Product Manager of Social Ads at Google, Eran...
View ArticleMarketing Trends for 2014
2013 is drawing to a close. It’s time to think about what marketing in 2014 will look like. Here are some things we suggest you keep in mind. – Content marketing is becoming even more powerful, and if...
View ArticleSocial Media for B2B
“The only really effective social network for B2B businesses is LinkedIn.” We’ve heard that before. In fact, we may even have said it before. But the fact is that other social networks can be...
View ArticleGoogle+ and YouTube Together: What This Means for Your Social Strategy
This September, Google took steps to integrate YouTube into Google+. As we’ve seen happen with Gmail, now if you have a YouTube account, you have to create a Google+ account to connect with it. This...
View ArticleFacebook Tweak Means Less Traffic For Brand Pages
This month, Facebook changed the algorithm (again) for stories that appear on the News Feed. Now, you’re more likely to see posts that link to high quality, popular news articles. Facebook explained...
View ArticleAnchorman Marketing: Too Much or Just Enough?
At this point, you’d have to be living under a rock not to know that Anchorman 2 was due to hit movie theaters this month. In fact, the highly anticipated sequel to 2004′s cult hit Anchorman: The...
View ArticleCommercials on Facebook?
It was bound to happen eventually. This week Facebook announced that it would soon start allowing marketers to advertise with videos, which would appear in News Feeds. Right now the videos are in...
View ArticleHow Does Your Website Make People Feel?
You might think this a strange question. But how do people feel when they get to your website? Are they enjoying themselves? Do your fonts and layout give them a sense of calm? Or is there too much...
View ArticleDon’t Let Tweets Fall on Deaf Ears
According to results of a study conducted in early 2013, 71 percent of major retailers who are active on Twitter don’t respond to customers on the social media service. We’ve seen equally high...
View ArticleDon’t Forget About Email Marketing
Do you send out a regular newsletter to business contacts? Do you send an introductory email to all new clients and potential leads? We hope you answered yes to one or preferably both of those...
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