Vince Grucci
If you were on a deserted island, you’d be safe if Vince were with you. His resourcefulness, reliability, and generosity would enable him to find a solution to any problem. (You’d even survive his...
View ArticleFred Candiotti
When you meet Fred, you’ll understand why he’s responsible for overseeing all of our creative and production staff as well as personally servicing our clients. He’s smart. He’s funny. He listens. He...
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Staying Ahead Of Google: What You Need To Know
From the introduction of ultra-high speed Google Fiber in several markets to the exploratory launch of Google Glass, the search engine giant continues to make technological advances. Still, nothing it...
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How To Demonstrate Stability And Trust In A Volatile Economy
Much like what you’re reading now, a monthly newsletter emailed or mailed to your customers is one of the best and most cost-effective ways to remind them of the great products and services you offer....
View ArticleMarketing Out Of Whack? Apply Pareto’s Principle To Your Business
With the first quarter of the year now completed, we encourage you to examine your company’s efficiencies. What’s working and what isn’t? Where is the most time and dollars being spent and is it...
View ArticleBill Lang
Since 1994, Bill has been using his talents to integrate design components with branding elements. As the Associate Creative Director he transforms creative ideas into compelling print and digital...
View ArticleSix Essential Web Metrics To Track
Understanding the behavior of website users has become easier – drill-down metrics can track every click made on your website. Here are six essential metrics to help determine if your website is...
View ArticleMind Games: Winning a Position in Your Customers’ Minds
Positioning a message in the consumer’s mind – one that will stand out in an already overcrowded memory bank – is one of the most critical strategies for your company’s long-term success. If your...
View ArticleDoes Allocating More Dollars Into Digital Marketing Make Sense?
Lately, companies have been shifting more of their advertising budgets – at least 25 percent – from traditional marketing toward digital/online efforts. While it may seem smart to shift dollars online...
View ArticleInstagram Launches Video Component
In the ongoing battle between social networks Facebook and Twitter, this week video sharing was added to Facebook-owned Instagram. In addition to taking and editing photos, users of the mobile app...
View ArticleGoogle’s New Carousel Puts More Focus on Local Search
Google continues its focus on Local Search results with the introduction of a new Carousel photo display feature – a horizontal scrolling selection of photos at the top of the results page....
View ArticleA Guaranteed Way to Keep Customers and Clients for Life
There’s a reason Starbucks can increase its coffee prices and face little resistance because of it: simply, the concept is designed to make its customers feel good. From the product to the ambience,...
View ArticleContent Marketing: Increasing Credibility, Internet Presence and Sales
“Content marketing” is one of those hot new phrases that probably makes you believe there’s something new out there – another bandwagon to jump on – when in fact, it’s most likely something you’ve...
View ArticleSocial Media Lessons From Breaking Bad Story Sync
Last night the premiere of the second half of Breaking Bad’s season 5 aired on AMC. If you aren’t caught up, don’t worry, we won’t spoil anything. The interesting thing about last night’s show is that...
View ArticleThe Merger of Two Giant Ad Agencies – Why We’re Not One of Them
The big news in the marketing world is the mega-merging of two ad agency giants – Publicis and Omnicom, forming the largest advertising agency on the planet. The executives have said that combining...
View ArticleHas the Internet Made Business-to-Business Marketing Ineffective?
Has the Internet made your company “marketing lazy” when doing business with other businesses? Your answer may be “no,” but maybe you’re in denial. It’s easy to exchange snippets of conversation by...
View ArticleTwelve Reasons Google Penalizes Your Website and Drops Your Rankings
With Google’s frequent algorithm changes; it pays to constantly fine-tune your website’s SEO. More than 300 elements determine where Google will rank your site; here are twelve factors that may send...
View ArticleLessons in Fostering Lifelong Customers
Reading New York Mag last week, I came cross a feature on Warby Parker, the company from which I purchase my prescription eyeglasses and sunglasses. And I somehow didn’t realize this before, but I am...
View ArticleDoes Your Brand Need a Miley Moment?
MTV’s Video Music Awards (VMAs) happened over a week ago. But people are still talking about the night’s major event: Miley Cyrus’s twerking performance with Robin Thicke. It was the most news-worthy...
View ArticleDeveloping a Global Social Media Strategy: Tips Beyond Translation
Guest blog by Rachel Chilson, Marketing Communications Coordinator at Sajan Constantly connected through social media, you can reach your customers half way around the world with a simple tweet,...
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